Category Archives: Endorsements

Ichiro Pitches for KOMO

Seattle’s KOMO AM-1000 was the flagship station for the Mariners radio network between 2003 and 2008. During that time, Fisher Plaza, which houses KOMO’s studios, had this monster Ichiro image on its windows. It was photographed a lot since it was right across the street from the Space Needle.

Ichiro Pitches for Soup

Didn’t catch the brand.

Ichiro Pitches for NTT


Cute kid.

BWT, NTT is Nippon Telegraph and Telephone.

Ichiro Pitches for Some Corn-Based Snack Product

From his Orix days.


The product is called Tongari Corn, which is the Japanese brand name for Bugles.

Ichiro Pitches for Nippon Oil

Nippon Oil’s service stations are called Eneos, whose attendants and/or mechanics are apparently called Dr. Drive.

In these two spots (unembeddable), Ichiro appears to enjoy hanging out at gas stations as Dr. Drive helps out pretty girls.

In another, watch as Dr. Drive washes Ichiro’s car.

Finally, on a site called Woopie is an ad with Ichiro sitting on the roof of an Eneos station, though I can’t get it to play.

Ichiro Pitches for Nissan

Flexing his comic muscles in this 1995 commercial…

He lists his favorite sport other than baseball as car racing, though these days he reportedly drives a Porsche.

Ichiro Pitches for Yunker

When he’s not knocking back Kirins, Ichiro goes for Yunker energy drink…

His condition, his Yunker…

Back in the ’90s, Ichiro preferred Asahi’s Mitsuya Cider

Ichiro Pitches for Kirin

I once read somewhere that Ichiro doesn’t drink, but if these commercials are to be believed, he totally pounds the Kirin

Excellently processed!

Interesting that Japanese beer commercials, unlike in the US, actually show the product being consumed. And did you hear those gulping sounds?

All this brings to mind a quote from Ichiro during an especially nasty Mariner slide in 2008: “Playing on this team and seeing what is happening around me, I feel that something is beginning to fall apart. But, if I was not in this situation, and I was objectively watching what just happened this week, I would probably be drinking a lot of beers and booing.”